Over the last three decades, the legal and regulatory backdrop for the resolution of a number of various public health and environmental policy issues has caused a shift away from standard public health approaches and toward the generation of data geared to setting or refuting triggers for regulatory action and establishing or refuting legal Cause and effect (rather than geared to protecting public health and the environment). This article presents a case study of a pure public health approach for the resolution of issues regarding the potential public health impact of wireless communication technology. In choosing the public health paradigm for this problem, Wireless Technology Research, L.L.C., has rejected commonly held notions that risk assessment and risk management need to be separate and that adversarial and competing databases are necessary to achieve scientific balance, developing instead a new model for resolving scientific disputes that employs basic public health principles aimed at truly protecting the public and the users of this technology.