Abstract“Navigation is the science of determining the position of a ship, aircraft, or guided missile, and charting a course for guiding the craft safely and expeditiously from one point to another,” according to the Encarta Encyclopedia's definition. And so it is with organizations—or, rather, it should be. For the basic yet crucial concepts of navigation are often missing from the corporate lexicon. But with hoshin management—a technique that links daily business activities with strategic objectives—that is changing. A number of world‐class organizations, such as Hewlett‐Packard, Intel, Milliken, Texas Instruments, Zytec, and Procter&Gamble, are using this relatively new management system to steer their organizations toward success.