Co-ordinated planning for competitive products and their manufacturing operations
作者:
A. K. CHAKRAVARTY,
J. E. BAUM,
期刊:
International Journal of Production Research
(Taylor Available online 1992)
卷期:
Volume 30,
issue 10
页码: 2293-2311
ISSN:0020-7543
年代: 1992
DOI:10.1080/00207549208948156
出版商: Taylor & Francis Group
数据来源: Taylor
摘要:
Historically, product design has been a joint venture between the marketing and manufacturing functions of a company. Marketing attempts to identify key attributes which are desired by customers and bundles them into product designs. Manufacturing translates these new product concepts into manufacturing operations to be realized as economically as possible. However, goals of maximizing market revenues and minimizing production cost may often be in conflict. In this paper we develop an approach to minimize the above conflicts by identifying product groups which possess manufacturing commonalities
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