Reshaping ethnography: contemporary postpositivist possibilitiesFollowing Leinginger's introduction of ethnography into the field of nursing research, numerous descriptive and interpretive studies of health care beliefs and practices have been conducted. The resultant data have been translated into recommendations relative to the areas of nursing education, administration and clinical practice in an effort to ensure that the identified cultural needs are recognized and met. In this paper die discourses that inform such work are explored. Its practices and emergent dilemmas are reassessed in die light of an emerging body of work that challenges its foundational assumptions. Linked under die umbrella of ‘postpositivist ethnography’, such work recognizes the research area as a social and political field of which the researcher is an integral part. Hence, as an informed subject, die researcher, like the informants, is seen to be implicated in the generation of data. She, or he, is not charged with occupying die opposing roles of objective researcher and subjective participant, nor with reporting ‘the truth’ as told by informants. This emergent tradition is not without its dilemmas and of particular concern is the issue of authority; that is, whose voice constructs the text? As nursing academics grapple with questions regarding die nature of die knowledge that informs their discipline, it is imperative that they critique potentially fruitful research practices before they appropriate them. Failure to do so may lead diem to unwittingly generate knowledge that is inimical to their particular quest. The lsquo;new edinographyrsquo; discussed in this paper, offers academics and odiers interested in the generation of knowledge, not only a mediodology that invites the possibility of opening up previously hidden areas of practice, but one that actively involves die researcher in challenging her taken‐for‐granted