Early sexual maturity occurred in the majority of male Atlantic salmon parr. Levels of the plasma androgens testosterone and 11‐ketotestosterone rose steadily as the male parr matured, and decreased as the testes regressed. No such progressive changes were observed in the plasma gonadotrophin (GTH) levels, although the pituitary GTH levels were much higher in mature than in immature male parr; reasons for this, incluiding the possibility that the GTH radioimmunoassay employed is inadequate, are discussed. All female parr remained immature throughout the year, although the gonadosomatic index did show an annual cycle. Adult salmon had higher GTH and sex steroid levels than parr at the same stage of sexual maturity, the levels corresponding to the degree of sexual development of the adult fis