AbstractThis study investigated the influence of target personality characteristics on self‐disclosure. Using the Bem Q‐Sort Technique, the subjects (71 male and 73 female undergraduate students) described the personality of the person to whom they disclose the most and the personality of the person to whom they disclose the least, as well as their own personality. Factor analysis revealed that there were several personality types to whom people disclose the most and the least. The various types are described and discussed. Results supported the hypothesis that both males and females prefer disclosing to individuals who are perceived as similar to themselves in personality. This finding has important implications for the therapeutic relationship with regard to matching therapist and cli