Advertising decentralization presents major coordinating problem
作者:
Jere Patterson,
期刊:
The International Executive
(WILEY Available online 1964)
卷期:
Volume 6,
issue 1
页码: 1-4
ISSN:0020-6652
年代: 1964
DOI:10.1002/tie.5060060101
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
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