AbstractCorporate America will spend $52.2 billion on formal training in 1995,1of which 72 percent will be spent on training staff salaries. The classroom has been the main training format for decades. Within the last decade, however, training videos and audio tapes have captured some of the training market. However, none of these tools has the capability to be as effective as interactive multimedia training.Computer‐based interactive multimedia training (IMT) is emerging as a powerful tool in the training field. The ability to provide consistent delivery on a timely basis without impacting work schedules makes this tool very attractive. Although IMT is not a solution to all training problems, it has been shown to increase the effectiveness of training significantly when used appropriately. This article introduces the concept of IMT and its application to TQE