Many common observations are inexplicable by single‐scattering arguments: the variation of brightness and color of the clear sky; the brightness of clouds; the whiteness of a glass of milk; the appearance of distant objects; the blueness of light transmitted in snow and other natural ice bodies; the darkening of sand upon wetting. Yet multiple scattering is seldom mentioned in optics textbooks. It is possible to understand many observable phenomena without invoking the complete theory of multiple (incoherent) scattering. A simple two‐stream theory, in which photons are constrained to be scattered in only two directions, forward and backward, is adequate for interpreting many observations, even quantitatively, and it paves the way for advanced study.