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Market administration in health care delivery

 

作者: Scott MacStravic,  

 

期刊: Health Care Management Review  （OVID Available online 1989）
卷期: Volume 14, issue 1  

页码: 41-48

 

ISSN:0361-6274

 

年代: 1989

 

出版商: OVID

 

数据来源: OVID

 

摘要:

Market and segment administration represent an alternative perspective to recently popular product or product line administration approaches. By focusing on specific markets and segments of interest, market administration can further the organization's mission and promote its financial viability.

 

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