AbstractOn the assumption that cognitive processes mediate sexual learning and sexual behavior, it was hypothesized that there would be a positive correlation between self reports of sexual arousability and imagery ability. A positive relationship between imagery ability and introversion was also predicted. The Sexual Arousability Inventory, Betts Questionnaire Upon Mental Imagery (Shortened form), and the Eysenck Personality Inventory were administered to 100 male and 100 female undergraduate students. Males and females reporting greater ability to form clear, vivid images also reported significantly higher sexual arousability. Imagery ability was not related to introversion‐extraversion. Female extraverts reported higher sexual arousability than their introverted counterparts. Frequency of coitus and of coital orgasm were significantly related to reports of sexual arousability for males and females. Implications and limitations of the findings are discussed.