The use of a new highly luminescent conjugated polymer as an emissive layer in single and multilayer electroluminescence devices is reported. Poly(m-phenylenevinylene-co-2,5 -dioctyloxy-p-phenylenevinylene) [PmPV-co-DOctOPV] was prepared via a Wittig synthesis reaction. The resulting polymer has a high photoluminescence quantum efficiency in the solid state with an emission spectrum peaked at 506 nm (2.45 eV) in the green. Electroluminescence devices were fabricated with an ITO anode and a MgAg cathode. Three different structures were studied: (i) single layer devices containing only PmPV-co-DOctOPV; (ii) double layer devices with PmPV-co-DOctOPV and an evaporated film of 1,3-bis(4-tert-butylphenyl-1,3,4-oxadiazoyl) phenylene [OXD-7] as an electron transport layer; (iii) triple layer devices containing PmPV-co-DOctOPV, OXD-7 and in addition a polyvinylcarbazole hole transport layer. Electroluminescence external quantum efficiencies for these devices were found to be up to 0.08&percent;, 0.55&percent;, and 1&percent;, respectively, corresponding to luminous efficiencies of≈0.5,≈3,and≈6 lm/Wand power efficiencies of8.5×10−5,5.9×10−4,and6.0×10−4 W/W.©1997 American Institute of Physics.