Resorts on the south basin of Lake Winnipeg serve a significant proportion of the summer cottage market of Winnipeg, Manitoba. Of the larger resorts, Winnipeg Beach and Grand Beach were developed by rival railway companies as popular resorts to exploit the mass excursion market, whereas Victoria Beach was developed by a syndicate intent on creating an exclusive, tranquil cottage retreat. These, and other smaller resorts, were and still are patronized by different market segments identifiable by class, religion, ethnic association, and place of primary residence in Winnipeg.