ADVERTISING AND PRODUCT QUALITY IN POSTED‐OFFER EXPERIMENTS
作者:
CHARLES Holt,
ROGER Sherman,
期刊:
Economic Inquiry
(WILEY Available online 1990)
卷期:
Volume 28,
issue 1
页码: 39-56
ISSN:0095-2583
年代: 1990
DOI:10.1111/j.1465-7295.1990.tb00802.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
Sellers selected both price and quality but buyers had limited information about those choices in the experiments reported here. Market efficiency was high under full information with truthful advertising of prices and qualities, but was much lower with no advertising of price or quality. Efficiency did not improve when sellers were permitted to advertise price, but not quality, and in half of these experiments “lemons” outcomes occurred. Although the range of outcomes is great, it cannot be claimed that price advertising improves efficiency when quality is unkn
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