Global strategy as a factor in Japanese success
作者:
George S. Yip,
期刊:
The International Executive
(WILEY Available online 1996)
卷期:
Volume 38,
issue 1
页码: 145-167
ISSN:0020-6652
年代: 1996
DOI:10.1002/tie.5060380111
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractThis article argues that the use of globally integrated strategy provides an additional explanation for Japanese success. Furthermore, this explanation links directly to many of the accepted factors that result in competitive superiority for Japanese companies. The article elaborates on different aspects of global strategy and contrasts typical Japanese and American approaches, and provides some empirical evidence on these differences. Japanese companies' success in post‐bubble reconstruction will require a reemphasis on such strategie
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