A Dynamic Programming Approach for Product Selection and Supermarket Shelf-Space Allocation
作者:
ZufrydenFred S.,
期刊:
Journal of the Operational Research Society
(Taylor Available online 1986)
卷期:
Volume 37,
issue 4
页码: 413-422
ISSN:0160-5682
年代: 1986
DOI:10.1057/jors.1986.69
出版商: Taylor&Francis
关键词: dynamic programming;marketing;optimization;resource allocation;retailing
数据来源: Taylor
摘要:
AbstractA dynamic programming approach is proposed to select optimally among a given set of products and allocate integer shelf-space units to the selected products in supermarkets. The approach is designed to consider general objective-function specifications that account for space elasticity, costs of sales, and potential demand-related marketing variables. The optimization is subject to constraints due to product supply availability, 'block' product allocation and operational requirements. A primary focus is on the development of a tractable model approach that can effectively be implemented on a microcomputer. A discussion of applications and computational experience on a microcomputer is provided to support the practical applicability of the optimization approach.
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