AbstractMale rats were fed isocaloric diets in which were incorporated 46.4 g unpeeled apple or 2 g pectin per day per rat. Serum cholesterol level of the rats on the apple diet was significantly lower than that of the controls. Serum cholesterol level of the rats on the pectin diet was not altered significantly. The amounts of liver cholesterol were not significantly changed by the apple or pectin diet. Uptake of orally given cholesterol‐4‐C14in the liver unsaponifiable lipid was lower in the pectin fed and apple fed animals compared with that of the contr