A Dynamic Model for Strategically Allocating Retail Space
作者:
CorstjensMarcel,
DoylePeter,
期刊:
Journal of the Operational Research Society
(Taylor Available online 1983)
卷期:
Volume 34,
issue 10
页码: 943-951
ISSN:0160-5682
年代: 1983
DOI:10.1057/jors.1983.207
出版商: Taylor&Francis
数据来源: Taylor
摘要:
AbstractThe allocation of shelf space is a major determinent of a retailer's sales and operating costs. All the existing models of this problem focus on static optimization. But to the retailer, anticipating and adapting to new tastes and changing product life cycles is the central strategic problem. This paper shows how the static model can be extented to incorporate such market dynamics. The new model is more plausible than earlier static models in encouraging the retailer to allocate more space to new products and divest earlier from declining ones.
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