MARKETING COMMUNICATION AND FOOD
作者:
H. ROBINSON,
期刊:
Journal of Consumer Studies&Home Economics
(WILEY Available online 1980)
卷期:
Volume 4,
issue 1
页码: 15-33
ISSN:0309-3891
年代: 1980
DOI:10.1111/j.1470-6431.1980.tb00357.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
The paper explores the role and significance of marketing communication in the consumption and sale of food products. Widely held assumptions are questioned, with the resulting implications that those involved in education, legislation or industry should take into account food communications effects, and consumer awareness of advertising and propaganda may be a valuable asset alongside knowledge of nutrition, food preparation, etc.
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