A new algebraic construction -called rotation- is introduced in this paper which from any left-continuous triangular norm which has no zero divisors produces a left-continuous but not continuous triangular norm with strong induced negation. An infinite number of new families of such triangular norms can be constructed in this way which provides a huge spectrum of choice for e.g. logical and set theoretical connectives in non-classical logic and in fuzzy theory. On the other hand, the introduced construction brings us closer to the understanding the structure of these connectives and the corresponding logics. From the application point of view, results of this paper can be especially useful in the field of non-classical logic, fuzzy sets, and fuzzy preference modeling.