Building brands worthy of devotion
作者:
Charlotte Beers,
期刊:
Leader to Leader
(WILEY Available online 1998)
卷期:
Volume 1998,
issue 7
页码: 39-42
ISSN:1087-8149
年代: 1998
DOI:10.1002/ltl.40619980711
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
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