We present measurements ofT90andT50durations of BATSE gamma-ray bursts in the 3B catalog, based on an automated algorithm designed to reduce brightness bias effects by scaling burst peak intensities and variances to those of the dimmest burst in the sample. A multi-scale threshold is applied to estimate the beginning and end of burst activity.T90andT50measures indicate an observed time-dilation factor of order 2 between average durations of bright and dim bursts. We also estimate the dependence of duration measure on energy band, and find that an increase of order 10–25&percent; would be required if the actual cosmological time-dilation factor were 2–3. ©1996 American Institute of Physics.