The development of a classification system for analysis of specific verbal marital communications utilizing videotaped Stimulus‐Modeling procedures is described. This instrument is applied to a study measuring the relative effects of modeling, modeling plus videotape feedback, and verbal counseling procedures on 30 couples seen in marital counseling. The Stimulus‐Modeling (SM) tape portrays both functional and dysfunctional marital communicational patterns. Findings reveal that specific marital verbal behaviors can be operationalized and reliably measured. When these behaviors are depicted through modeling procedures and combined with videotape feedback, they are effective in changing specific problematic verbal behaviors. The results indicate the need to combine modern technology with modeling procedures in marital counsel