Liquid crystal phases can be induced chemically by mixing compounds whose specific interactions are such that the transition temperature for the induced phase is higher than the melting points of the two compounds. A particularly dramatic example of such behaviour is the creation of a columnar nematic and a hexagonal columnar phase on mixing discotic multiynes with 2,4,7-trinitrofluorenone. Although the intense colour of the mixture indicates a strong charge-transfer band, it is uncertain as to whether the charge-transfer interaction between unlike molecules is enough to stabilize the induced liquid crystal phases. An alternative explanation for the formation of such phases involves an electrostatic quadrupolar interaction between the components,whose quadrupole moments differ in sign. This interaction weakens the face-to-face attraction for like particles while strengthening it for unlike particles. We have explored this possible explanation for chemically induced liquid crystal phases in discotic systems by modelling the basic interaction between discs with a Gay-Berne potential, to which is added a point quadrupolar interaction. We have determined the phase behaviour of the pure systems and their binary mixtures with constant pressure Monte Carlo simulations. It would seem that the quadrupolar interaction can account for many of the features of chemically induced liquid crystals.