By analyzing uniaxial, planar, ellipsoidal, and equibiaxial extension data, a viscoelastic constitutive equation of the single integral form is derived for a polyisobutylene (PIB) melt. Within experimental limits, time and strain effects are separable. The strain dependence corresponds to a Mooney‐type combination of Finger and Cauchy tensors, modified by a damping functionh(I1,I2), which depends on the strain invariantsI1andI2of the Finger tensor. It is shown that the ratio of the second to the first normal stress difference in shear flow β can be extracted from planar extension experiments. For the PIB melt considered, β turns out to be negative and equal to β=−0.27, and to be independent of strain. The influence of β on the tensions in general extensional flow is discussed.