Business strategy and the internationalization of business: Recent approaches
作者:
Stephen Young,
期刊:
Managerial and Decision Economics
(WILEY Available online 1987)
卷期:
Volume 8,
issue 1
页码: 31-40
ISSN:0143-6570
年代: 1987
DOI:10.1002/mde.4090080107
出版商: John Wiley&Sons, Ltd.
数据来源: WILEY
摘要:
AbstractThis paper reviews recent writings on the topic of the internationalization of business, chiefly from the viewpoint of business strategy. A distinction is made between the emerging multinational, the global multinational and ‘in‐between’ MNEs in terms of types of strategies to be pursued. Uncertainty exists over the role of the newer forms of international involvement such as licensing and management contracts, and the paper concludes that these types of contractual arrangements represent only a second level of defensive, short‐ to medium‐term supply
点击下载:
PDF
(1021KB)
返 回