Consumer Reaction to a Risk/Benefit/Option Message about Agricultural Chemicals in the Food Supply
作者:
HELEN CHIPMAN,
PATRICIA KENDALL,
GARRY AULD,
MICHAEL SLATER,
THOMAS KEEFE,
期刊:
Journal of Consumer Affairs
(WILEY Available online 1995)
卷期:
Volume 29,
issue 1
页码: 144-163
ISSN:0022-0078
年代: 1995
DOI:10.1111/j.1745-6606.1995.tb00043.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
Audience segmentation and focus group methods were used to evaluate consumer reactions to a risk/benefit/option message about agricultural chemicals in the food supply. The approach was well‐received and showed potential for raising consumers' concerns regarding health and environmental risks associated with pesticides, along with confidence in their ability to minimize exposure to residues. Concern and confidence increased most among consumers who already were concerned and who were most removed from agricultur
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