SummaryIn summary I would like to make the following points:1. There are numerous opportunities for educational programs in agricultural marketing that would be of value to farmers, to the management of marketing firms, and to consumers.2. In Colleges and Departments of Agriculture our first responsibility is still to farm people, even though they are actually performing fewer marketing services today.3. Marketing information of most general use to farmers is that which helps them understand the economic situation and outlook, and important economic principles related to marketing.4. Developing educational programs with marketing firms requires a change in direction from primary concern with farm problems to concern with the problems of the private marketing firm. While this may be difficult to accept, there is really no direct conflict of interest between programs for farmers and those for marketing firm personnel and the methods and kinds of information available can often be used in both areas.5. Programs with marketing firms are as varied as the needs of the firms themselves. The extension specialist well versed in a particular phase of business management, or equipped with a particular set of analytical tools, or familiar with recent research findings, can make considerable improvement in the efficiency of operation of most marketing firms.6. A major policy question at present is how far we should go in working with marketing firms. There is considerable agreement that some work is desirable from the point of view of providing greater knowledge of marketing, and that it can be done with little additional help and few special studies.7. Arguments presented in favor of considerable expansion in marketing work are that legislators are willing to provide public support, the need is great in view of rising marketing costs and obvious inefficiencies, and benefits to agriculture are as great as for some of the farm production work.8. Those who caution against moving too rapidly in this area are reluctant to divert resources away from agricultural programs, and argue that once work with marketing firms is initiated there is no logical place to draw the line on extension programs.9. The case for marketing information for consumer programs is largely based on the complexity of modern food marketing. The growth of new products and more processing would indicate that educational programs in buying foods for homes or institutions will expand in the future.10. Extension programs in marketing can be successful if the educational feature is stressed, and the programs are based on sound research, conducted by competent personnel using appropriate methods, and given the freedom and administrative support necessary for the job.