Diversification: The growing confusion
作者:
Richard Reed,
George A. Luffman,
期刊:
Strategic Management Journal
(WILEY Available online 1986)
卷期:
Volume 7,
issue 1
页码: 29-35
ISSN:0143-2095
年代: 1986
DOI:10.1002/smj.4250070104
出版商: John Wiley&Sons, Ltd.
数据来源: WILEY
摘要:
AbstractOver the years the concepts of diversification have been simplified and a system of shorthand has developed for discussing the issues surrounding the strategy. Because of this a confusion in terminology has developed and sight of the fundamental principles involved has been lost within the vagaries of fashion. Selection of a particular strategy ought to be based on the clear identification of the benefits that the strategy will offer. Those benefits should be used to help solve specific problems. Only by returning to this type of thinking can the legitimacy of diversification be revived and the alternating acclamation and denunciation of the strategy be overcome.
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