AbstractIn many problems involving efficiency analysis using DEA, certain factors may be measurable only on an ordinal scale. Specifically, it may be possible only to rank order the DMUs according to a factor, rather than being able to assign a specific numerical value of that factor to each DMU. To illustrate this, we examine a problem involving the evaluation of new technology installations. The presence of qualitative factors in such an environment motivates the need to investigate how such factors can be incorporated into existing efficiency measurement models. In particular, a procedure is presented for incorporating an ordinal factor into the DEA structure, with the resulting formulation being a particular form of cone ratio model. The model is then applied to the technology installation efficiency problem.