Certain factors limit marital therapists in dealing with individuals conflicted over and disenchanted about “traditional” marriage: 1) the therapist's gender, 2) the presence of sex‐role stereotyped behaviors and expectations, and 3) the therapists own marital experience. Specific helpful experiences (working with a co‐therapist of the opposite sex, examining attitudes and biases toward divorce) and therapeutic techniques (working out a schedule for sharing household tasks and childcare, restructuring the marital contract, and dealing with open companionship) are discussed. The general therapeutic goal is working toward an equal sharing of overt power, with social, economic, and political considerations and intrapsychic forces given comparable consid