The effect of long- and short-chain branching in polymer molecules on GPC separation is reviewed (1–4). The calculation of branched GPC curves is developed from the uiiiversal calibration techniques, which is based on the concept of hydrodynamic volume (M [η]) and previously established relationships for the effect of branching on molecular dimensions. Typical calibration curves are shown for different branching models and degrees of branching. As the branching level increases, the curves arc shown to approach a limiting value. Methods of characterizing branching level3 and molecular-weight distributions of fractions and whole polymers from GPC and intrinsic viscosity data arc prcsentecl. An iterative computer program is described which was written to calculate the degree of branching in whole polymers. Long-chain branching in beveral low-density polyethylene samples was determined, using both the fraction and the whole polymer methods. Effects of various experimental errors and branching models were investigated. For polyethylene, the data show that the effect of branching in intrinsic viscosity is best described by the relationship (g3)w= [η]br/[η] whre (gsis the Zimin-Stockmeyer expression for trifunctional branch points in a polydisperse sample.