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Effects of administrative cost perceptions in major‐gift decisions

 

作者: Gary A. Tobin,  

 

期刊: New Directions for Philanthropic Fundraising  （WILEY Available online 1994）
卷期: Volume 1994, issue 3  

页码: 95-113

 

ISSN:1072-172X

 

年代: 1994

 

DOI:10.1002/pf.41219940307

 

出版商: Wiley Subscription Services, Inc., A Wiley Company

 

数据来源: WILEY

 

摘要:

AbstractMajor donors are concerned about administrative costs in fundraising, but their perceptions are based on their relationships to professional staff or other major givers. This chapter explores the connection between perceptions and giving patterns.

 

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