首页   按字顺浏览 期刊浏览 卷期浏览 Operations Analysis and the Theory of Games: An Advertising Example
Operations Analysis and the Theory of Games: An Advertising Example

 

作者: Leonard Gillman,  

 

期刊: Journal of the American Statistical Association  （Taylor Available online 1950）
卷期: Volume 45, issue 252  

页码: 541-545

 

ISSN:0162-1459

 

年代: 1950

 

DOI:10.1080/01621459.1950.10501145

 

出版商: Taylor & Francis Group

 

数据来源: Taylor

 

摘要:

The theory of games is applied to an advertising competition. Functions of susceptibility and resistance to advertising are used in a mathematical model to determine the strategy and spending rates of the participants in the campaign.

 

点击下载:  PDF (233KB)



返 回