This article argues that using the public sector and the private market in the historically delineated and traditional ways offers only the bluntest of tools with which to approach the complex problem of coastal zone management. It therefore seeks to provide a basis for reformulating our understanding of sectoral responsibility with regard to resources management. First, it conceptually analyzes the relative strengths and weaknesses of the two sectors. Second, it examines three examples of coastal resources management—beaches and shorelands, artificial reefs, and coastal wetlands—in analyzing the complexities of the coastal management challenge and the limitations of our current approaches. Finally, we provide an alternative perspective on how these common property resource allocation decisions can be made.