Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations
作者:
SCOT BURTON,
J. CRAIG ANDREWS,
期刊:
Journal of Consumer Affairs
(WILEY Available online 1996)
卷期:
Volume 30,
issue 1
页码: 68-89
ISSN:0022-0078
年代: 1996
DOI:10.1111/j.1745-6606.1996.tb00726.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
Nutrition label format effects across different levels of product nutrition value and groups of younger (under 58 years; average 46 years) and older consumers (58 years or more; average 70 years) are examined using a 3 × 2 × 2 experimental design. Age interacts with nutrition level in affecting nutrition evaluation measures with older consumers displaying smaller differences in nutrition attitude and purchase likelihood for a low versus a high nutrition value product. Older consumers also perceive all labels as more difficult to understand. Consumer performance on judgment tasks vary across label formats and nutrition value manipulations. Implications for consumer welfare and future research are offere
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