When intellectual creativity produces systems of thought, as in counselling psychology, their application into systems of action with clients may or may not carry the same quality as was present in the inventors of the systems. Implementation and adaptation to persons and to contexts in time, may require further originality, which may not be guaranteed through training systems. In drawing upon the arts for analogy, there must always be makers, interpreters and appreciators. Transforming counselling theory and practice will require all three to operate in conjunction, if counselling process is not to reproduce itself as intact training systems. The corporate usefulness of counselling may relate to keeping alive the originality and quality of its adaptations to the problems of this age, more than to preserving a product already judged as a valued invention. One criterion advanced as evidence of counselling “creativity” is in the significant remaking of individual lives. The ability of counsellors to effect this quality of creative product may relate to the flexibility and adaptability required in the profession as a whole, and to relate the systems of thought and practice to the dimensions of present and future community context. That is to maintain the value of creative thinking as a condition for significant quality in the work of counsellors in soci