Evaluating technological collaborative opportunities: A cognitive modeling perspective
作者:
Beverly B. Tyler,
H. Kevin Steensma,
期刊:
Strategic Management Journal
(WILEY Available online 1995)
卷期:
Volume 16,
issue S1
页码: 43-70
ISSN:0143-2095
年代: 1995
DOI:10.1002/smj.4250160917
出版商: John Wiley&Sons, Ltd.
关键词: collaboration;cooperation;technology development
数据来源: WILEY
摘要:
AbstractAcademic scholars, practitioners, and the public press have reported a number of factors believed to be relevant to decisions regarding technological collaboration. However, little known about how executives actually weigh and integrate the available information during the evaluation process. The exploratory study uses policy capturing to examine managerial and economic information top executives consider when evaluating scenarios representative of cooperative technology development opportunities. Top executives are found to incorporate information associated with several prominent theories in the strategy literature (e.g., normative strategy, transaction cost economics, options theory). Executive cognitive limitations were also found to influence the evaluations. The study's results suggest a preliminary integrated behavioral model of the factors managers use in assessments of technological collaborative opportunities. Implications for research and practice are set forth.
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