The non-Newtonian behavior and dynamic viscoelasticity of rice starch (Nihonbare; amylose content, 15.8%) solutions were measured with a rheogoniometer. A gelatinization of Nihonbare starch occurred above 3.0% after heating at 100 °C for 30 min. The Nihonbare starch showed shear-thinning behavior at a concentration of 2.0%, but plastic behavior above 3.0% at 25 °C. The viscosity of Nihonbare starch at a concentration of 2.0% solution decreased gradually with increase in temperature from 10 to 55 °C, then it stayed at a constant value with further increase in the temperature. However, for 4.0% solution, rapid decrease in the viscosity was observed after the temperature reached 25 °C up to 50 °C, then it stayed at a constant value. The dynamic modulus of Nihonbare starch stayed at a constant value during increase in the temperature at 4%. The tan δ of the starch showed low values, 0.28, at low temperature range and stayed at a constant up to 30 °C, then it increased a little with increasing temperature. A little decrease of dynamic modulus of Nihonbare starch was observed at low temperature range upon addition of urea (4.0 M). The dynamic modulus, however, decreased rapidly when the temperature reached 50 °C, which was estimated to be a transition temperature. The dynamic modulus also decreased rapidly in 0.10 M NaOH solution above 50 °C. A possible mode of intermolecular hydrogen bonding between amylose and amylopectin molecules of Nihonbare starch is proposed. The short chains (A and B1) of the amylopectin molecules may take part in the intermolecular association in aqueous solution.