In this paper we analyze the dynamics of a model electrowetting display (EWD) system, derive the operating parameters, and discuss the device performance. To discuss the problem we generalize the Washburn‐Yarnold treatment for the motion of a liquid slug in a capillary tube. It is shown that EWD’s have both memory and voltage threshold, and thus intrinsic matrix addressability. These properties are intimately related to the frictional surface tension forces developed between the metal and the electrolyte. Finally we present a model voltage‐driving scheme for matrix‐addressable EWD’s.