The 5-n-alkyl-2-[4-(n-alkoxy)phenyl]pyrimidmes are essential components of most commercial chiral smectic C mixtures for electrooptic display devices based on ferroelectric effects. This is due to their generally relatively low melting points, enantiotropic, relatively wide range smectic C mesophases, low viscosity and ease of preparation. An unsaturated carbon–carbon double bond has now been introduced into the terminal alkoxy chain of the 5-n-alkyl-2-[4-(alkoxy)phenyl]pyrimidines to produce the corresponding alkenyloxy substituted derivatives. The position and nature (E/Z) of the double bond has been varied systematically and the effect on the liquid crystal transition temperatures studied. A number of homologous series of the most interesting alkenyloxy substituted materials has been prepared and evaluated. The position and nature (E/Z) of the double bond changes the conformation of the alkenyloxy chain substantially. This can result in significantly higher smectic C transition temperatures for compounds with atransdouble bond (E) at an even number of carbon atoms from the molecular core. Significantly lower transition temperatures (including the melting point) are observed for materials with acisdouble bond (Z) at an odd number of carbon atoms from the molecular core. Comparisons with the corresponding alkoxy substituted materials (i.e. without a double bond) are made.