AbstractA static premium and discount analysis was used to determine whether certain management or marketing practices affect the price of feeder cattle at auction. Data included animal characteristics (sex, weight, muscle, frame, horns, breed, condition, fill, health) and market characteristics (price, lot size, market location, auction sale order). The analysis shows that marketing price can be enhanced by selling heavy muscled, crossbred cattle with either medium or large frame in large (truck‐load) size lots. Cattle should carry average fill, an average or slightly fleshy amount of condition, and be dehorne