ADOPTION, DISCONTINUATION AND RETENTION OF A CAPITAL GOOD INNOVATION
作者:
Briance Mascarenhas,
期刊:
Journal of Management Studies
(WILEY Available online 1991)
卷期:
Volume 28,
issue 1
页码: 91-101
ISSN:0022-2380
年代: 1991
DOI:10.1111/j.1467-6486.1991.tb00272.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
ABSTRACTAn analysis of post‐innovation adoption behaviour revealed that over a third of adopters subsequently discontinued a capital good innovation. Innovation non‐adopters, discontinuers, and retainers exhibited sharp differences with respect to size, age, and multinationality. Paradoxically, while favourable economic conditions discouraged innovation adoption, organizations that adopted the innovation under these conditions were more likely to retain
点击下载:
PDF
(578KB)
返 回