Marketing Your Nursing Product LineReaping the Benefits
作者:
Joyce,
Johnson Alicia,
Arvidson Linda,
Costa Frances,
Hekhuis Linda,
Lennox Sandra,
Marshall Mary,
期刊:
The Journal of Nursing Administration
(OVID Available online 1987)
卷期:
Volume 17,
issue 11
页码: 29-33
ISSN:0002-0443
年代: 1987
出版商: OVID
数据来源: OVID
摘要:
Survival in today's cost-conscious, competitive health care scene depends on strategic business skills, marketing, and product line management. As a major contributor to the delivery of health care, nursing practice must now include an orientation toward business with definable products. The authors discuss their success in developing a product line that results in professional growth, improved nurse recruitment and retention, and a greater competitive edge in the health care arena.
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