Beekeepers in all parts of the world are faced with are faced with the problem of selling their honey, and in some countries this problem presents many difficulties. In order to show how some of these difficulties have been successfully solved in one country or anther, and in order to show the similarities and differences between the problems encountered in different countries, a series of articles on honey-marketing schemes is being published. Articles from, Switzerland, Germany and Luxemboug are presented here; subsequently there will be articles from other countries, including those which export honey.[1kg.=2.2;£1=Fr.(Swiss)11=DM.12.]