A unified theory for the dynamics of thermally driven convective cell turbulence is presented. The cells are excited by the combined effects of radiative cooling and resistivity gradient drive. The model also includes impurity dynamics. Parallel thermal and impurity flows enhanced by turbulent radial diffusion regulate and saturate overlapping cells, even in regimes dominated by thermal instability. Transport coefficients and fluctuation levels characteristic of the saturated turbulence are calculated. It is found that the impurity radiation increases transport coefficients for high density plasmas, while the parallel conduction damping, elevated by radial diffusion, in turn quenches the thermal instability. The enhancement due to radiative cooling provides a resolution to the dilemma of explaining the experimental observation that potential fluctuations exceed density fluctuations in the edge plasma (e&Fgr;/Te>n/n0).