The rolling texture of high‐purity silver is found to change gradually from the commonsilver typeto thecopper typeas the temperature of deformation increases. The transition is completed in the temperature range 150°–200°C. There is a general correlation between the texture transition and the change in stacking fault frequency as a function of rolling temperature. On the basis of such a correlation, the texture transition produced by varying the temperature of deformation, or by alloy additions, can be consistently interpreted in terms of a change in the stacking fault energy, a change in the dislocation density, or both.