ISSN:1057-7408    

DOI:10.1207/s15327663jcp0402_01

出版商:Wiley    

年代:2008

数据来源: WILEY

摘要:

We extend the concept of cognitive age and assess the internal validity of a direct, multiple‐item approach to its measurement. A multitrait–multimethod matrix consisting of the correlations between average cognitive age, ideal age, and least desired age, as measured by three methods (semantic differential, ratio, and Likert scales), was developed and analyzed using three models: confirmatory factor analysis, correlated uniqueness, and direct product. The correlated uniqueness model performed well in terms of goodness‐of‐fit, and the results provide evidence of convergent and discriminant validity, as well as the strength of age traits, relative to methods, in explaining matrix variance. Also, the semantic differential scale performed best in explaining the trait variance of a composite of cognitive age measures. The findings provide strong support for the internal validity of the cognitive age concept and the use of the semantic differential as the scale of choice for cognitive age research.

ISSN:1057-7408    

DOI:10.1207/s15327663jcp0402_02

出版商:Wiley    

年代:2008

数据来源: WILEY

摘要:

Although many models of ad processing and response have been developed, most experimental tests of these models have exposed subjects only to advertising stimuli. In the marketplace, however, consumers often receive negative brand information in addition to advertising. In this study, we explored whether traditional models accurately predict ad processing and response when consumers integrate advertising with negative word‐of‐mouth (WOM) communications about the brand. A test was conducted using four experimental groups: ad only, negative WOM only, advertising then negative WOM, and negative WOM then advertising. Results show that (a) advertising mitigates the detrimental cognitive effects of negative WOM communication (when the ad is processed first) and the detrimental affective and conative effects (when the ad is processed last), (b) integrating ad content with negative WOM communication causes significant changes in the message processing of both, (c) negative WOM communication significantly reduces the perceived credibility of advertising as well as brand attitudes and purchase intentions, and (d) the effect of attitude toward the ad on brand attitude becomes nonsignificant when subjects process both types of information. Implications for marketing research and practice are discussed.

ISSN:1057-7408    

DOI:10.1207/s15327663jcp0402_03

出版商:Wiley    

年代:2008

数据来源: WILEY

摘要:

Product knowledge has been recognized as an important factor in the research on consumer decision making. It has also been acknowledged that there are different types of knowledge. In this article, we examine the impact of three types of knowledge—subjective knowledge, objective knowledge, and usage experience—on selected aspects of consumer decision making. Effects are examined within the context of an electronic shopping scenario in which subjects selected a VCR brand based on brand and attribute information that could be accessed through a personal computer. Results indicate that, consistent with real‐world experience, the three types of knowledge are correlated with each other. However, their effects on attribute importances, information search, and perceived decision outcomes vary by level and type of knowledge. We discuss these effects and their implications for future research.

ISSN:1057-7408    

DOI:10.1207/s15327663jcp0402_04

出版商:Wiley    

年代:2008

数据来源: WILEY

摘要:

Throughout the 1960s and 1970s, there was widespread acceptance of belief‐based models of attitude formation and change. Beginning in the 1980s, a number of theories, models, and approaches began to argue for nonbelief‐based determinants and to reject the notion of a purely cognitive, expectancy‐value or multiattribute basis for attitude. In this article, we empirically demonstrate that many findings that appear to support this latter view may be nothing more than methodological artifacts resulting from the use of inappropriate (i.e., theoretically incorrect, noncorrespondent, or invalid) attitudinal predictors and/or criteria.

ISSN:1057-7408    

DOI:10.1207/s15327663jcp0402_05

出版商:Wiley    

年代:2008

数据来源: WILEY

ISSN:1057-7408    

DOI:10.1016/S1057-7408(95)70430-2

出版商:Wiley    

年代:2008

数据来源: WILEY