| 1. |
From the editor |
| |
Health Care Management Review,
Volume 14,
Issue 4,
1989,
Page 5-7
Montague Brown,
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PDF (276KB)
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ISSN:0361-6274
出版商:OVID
年代:1989
数据来源: OVID
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| 2. |
Letters to the editor |
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Health Care Management Review,
Volume 14,
Issue 4,
1989,
Page 8-9
Al Murdock,
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PDF (157KB)
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ISSN:0361-6274
出版商:OVID
年代:1989
数据来源: OVID
|
| 3. |
AN APPLICATION OF THE PUREPLAY TECHNIQUE |
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Health Care Management Review,
Volume 14,
Issue 4,
1989,
Page 9-10
John Domonkos,
Ravindra Kamath,
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PDF (146KB)
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ISSN:0361-6274
出版商:OVID
年代:1989
数据来源: OVID
|
| 4. |
Editor's response |
| |
Health Care Management Review,
Volume 14,
Issue 4,
1989,
Page 10-10
Montague Brown,
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PDF (69KB)
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ISSN:0361-6274
出版商:OVID
年代:1989
数据来源: OVID
|
| 5. |
Strategic planning for nursing homes: A market opportunity analysis perspective |
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Health Care Management Review,
Volume 14,
Issue 4,
1989,
Page 11-19
Joby John,
Allan Miller,
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PDF (624KB)
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摘要:
Market opportunity analysis is a framework for systematic strategic planning involving the analysis of demand, market segments, competition, industry, and channels of referrals. This approach enables nursing homes to select target markets and to design marketing programs to attract those target markets.
ISSN:0361-6274
出版商:OVID
年代:1989
数据来源: OVID
|
| 6. |
Union election activity in the hospital industry |
| |
Health Care Management Review,
Volume 14,
Issue 4,
1989,
Page 21-28
Clyde Scott,
Jim Simpson,
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PDF (646KB)
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摘要:
In the past five years, there has been a dramatic decrease in the number of representation elections in the hospital industry. Once a union is in place, however, decertification is less likely to occur than in other industries.
ISSN:0361-6274
出版商:OVID
年代:1989
数据来源: OVID
|
| 7. |
Article contributors and topics in practiceoriented health care management journals from 1983 to 1987 |
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Health Care Management Review,
Volume 14,
Issue 4,
1989,
Page 29-40
Robert Boissoneau,
Bryan Schwahn,
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PDF (645KB)
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摘要:
This article reports on who is writing articles in the practice-oriented health care management journals and what topics are covered along with the contribution levels of the faculty from the U.S. Health Services Administration education programs.
ISSN:0361-6274
出版商:OVID
年代:1989
数据来源: OVID
|
| 8. |
The influence of entrepreneurs in medical rehabilitation |
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Health Care Management Review,
Volume 14,
Issue 4,
1989,
Page 41-49
William Frey,
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PDF (798KB)
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摘要:
Entrepreneurial influence in medical rehabilitation has been significant. However, the current relationship between acute care and medical rehabilitation is growing tenuous.
ISSN:0361-6274
出版商:OVID
年代:1989
数据来源: OVID
|
| 9. |
Use marketing to reduce malpractice costs in health care |
| |
Health Care Management Review,
Volume 14,
Issue 4,
1989,
Page 51-56
R Scott MacStravic,
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PDF (567KB)
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摘要:
Marketing may have contributed to malpractice litigation by elevating public expectations. If all of the four basic functions of marketing—intelligence, strategy, operations, and communications— are applied well, then marketing may have a significant impact on malpractice risks and costs.
ISSN:0361-6274
出版商:OVID
年代:1989
数据来源: OVID
|
| 10. |
Competitive reform and nonprice competition: Implications for the hospital industry |
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Health Care Management Review,
Volume 14,
Issue 4,
1989,
Page 57-66
C Wayne Higgins,
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PDF (872KB)
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摘要:
This article examines the current status of cost containment, the nature of health care competition, the characteristics of the market for medical services that influence competition, and the implications of these factors for the hospital industry.
ISSN:0361-6274
出版商:OVID
年代:1989
数据来源: OVID
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