摘要:

The processes by which political attitude changes occur have been examined extensively from a variety of methodological and theoretical perspectives. In this study, the authors attempt to extend the traditional balance formulation to a continuously‐scaled least‐squares paradigm in which change occurs as a function of accumulated information. A longitudinal tracking of the changes in attitude toward parties, candidates, and issues is used to make predictions about subsequent attitudes and consequent voting behavior. Possible communicative influences from a political campaign are explored with regard to their impact on changes in concept relations. Analysis of political changes hypotheses and a critical examination of the methodology are used as the basis for suggesting improvements in campaign communication resea

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1976.tb00482.x

出版商:Blackwell Publishing Ltd    

年代:1976

数据来源: WILEY

摘要:

Further tests of modernity and the attributes of an innovation were conducted to assess their usefulness in determining why the River Ridge campaign failed. It was found that failure was in part due to the differential perceptions of the issues which existed between members of the community and those conducting the campaign. Also, it was found that there was much greater contact between the change agents and members of modern precincts than there was with members of traditional precincts.

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1976.tb00483.x

出版商:Blackwell Publishing Ltd    

年代:1976

数据来源: WILEY

摘要:

This study investigated the influence of teleconferencing medium and status on users' reaction to the medium. Subjects received either high or medium status inductions, and subgroups solved a problem in two node audio, video, and face‐to‐face conferencing configurations. These subgroups proceeded through the three media treatment conditions in counterbalanced order, and responded to scales measuring the aestheticism, evaluation, privacy, potency, and activity of the medium. Analysis indicated both face‐to‐face and video conferencing elicited more positive aestheticism and evaluation reactions than the audio conferencing medium. Face‐to‐face and audio conferencing media were perceived as being more private than the video teleconferencing medium while both video and audio media were perceived as being more potent than face‐to‐face conferencing. The analysis revealed neither an activity of the medium nor status main effect. The results were discussed in light of inf

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1976.tb00484.x

出版商:Blackwell Publishing Ltd    

年代:1976

数据来源: WILEY

摘要:

The effect of three variables thought to be important to the negotiation process was investigated via an attributional analysis. Three different communication modes (audio, audio/video, face‐to‐face), three levels of power (high, equal, low), and three prior concession‐phasing strategies (alternating, increasingly cooperative, decreasingly cooperative) were combined in a factorial design to determine their effect on negotiation outcomes and negotiator attributions. The data indicated that the communication and power variables were the most potent, with the face‐to‐face communication mode producing the best joint outcomes, followed by the audio/video and audio‐only conditions. The various “prior” concession strategies had little effect on subsequent negotiation outcomes. Several significant internal/external attributions of locus of causality were found, as were significantly different impression ratings accordin

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1976.tb00485.x

出版商:Blackwell Publishing Ltd    

年代:1976

数据来源: WILEY

摘要:

A field experiment was conducted to explore the relationship between two known determinants of helpfulness (cost of helping and dependency of other) and predecisional communication behavior. Male undergraduates were contacted by telephone and asked to volunteer for a survey study. The caller was either very dependent or less dependent on the subject for help. The survey was described as taking 3 hours (high cost), 1 hour (moderate cost), or 20 minutes (low cost). Following the request for aid, the information seeking and information giving behavior of the subject was coded. As anticipated, the greatest information giving was elicited from non‐helpers, especially among subjects in the high cost‐high dependency condition. Path analysis of the data indicated a causal sequence in which information giving mediated the effects of cost on decision to help. The findings were discussed in terms of Schwartz's (1975) model of normative behav

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1976.tb00486.x

出版商:Blackwell Publishing Ltd    

年代:1976

数据来源: WILEY

摘要:

Two experiments were conducted to test hypotheses derived from complexity theory regarding the interactive effect of situational variables and cognitive complexity of a communicator on the informational value of written communications. Complexity theory suggests that cognitively complex encoders, utilizing more dimensions of judgment in recognizing differences, are better able than cognitively simple encoders to distinguish the intended meaning of a communication from all competing, but inaccurate interpretations. Further, evidence exists which indicates that affective bias toward the referent of communication may lessen differences due to cognitive complexity. Much controversy has developed over the specific form of the interaction effect. Results of the experiments indicate that the superiority of cognitively complex encoders over cognitively simple ones is not limited by affective stimulus valence.

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1976.tb00487.x

出版商:Blackwell Publishing Ltd    

年代:1976

数据来源: WILEY

摘要:

This study investigated the following hypothesis: physiological, psychological, and verbal behavior indices of communication apprehension can predict comprehension, perception of speaker credibility, and ratings of speech effectiveness. The stimulus materials were videotapes of the first minute of 85 different students expressing their views on women's liberation. Measurement on all the indices of communication apprehension had been taken on these students as the videotapes were being prepared. Each of these one‐minute videotapes was shown to a single receiver who then filled out forms measuring comprehension, perception of source credibility, and rating of speech effectiveness. Results supported the hypothesis that the indices of communication apprehension could predict all the communication effects save one, perception of character. The strongest relationship between the set of communication apprehension variables and the set of communication effectiveness variables indicated that individuals who reported high apprehension experienced much silence in their speech and received low ratings on language facility, vocal characteristics, and general effectivenes

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1976.tb00488.x

出版商:Blackwell Publishing Ltd    

年代:1976

数据来源: WILEY

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1976.tb00489.x

出版商:Blackwell Publishing Ltd    

年代:1976

数据来源: WILEY

ISSN:0360-3989    

DOI:10.1111/j.1468-2958.1976.tb00490.x

出版商:Blackwell Publishing Ltd    

年代:1976

数据来源: WILEY